Vodka: Its History and Significance #4

Vodka in Sweden

Vodka production in Sweden, which dates from the 15th century, has its origins in the local gunpowder industry where high-proof spirit (originally called brännvin) was used as a component of black powder for muskets. When distilleries were licensed to produce beverage alcohol (primarily spice-flavored Aquavit, but also Vodka), it was with the understanding that gunpowder makers had first priority over beverage consumers.
Home distilling was long a part of Swedish society. In 1830 there were over 175,000 registered stills in a country of less than three million people. This tradition, in a much diminished and illegal form, still continues to this day. Modern Swedish Vodka is produced by the Vin & Sprit state monopoly.

Vodka in the United States

Vodka was first imported into the United States in commercial quantities around the turn of the 20th century. Its primary market was immigrants from Eastern Europe. After the repeal of National Prohibition in 1933, the Heublein Company bought the rights to the Smirnoff brand of Vodka from its White Russian émigré owners and relaunched Vodka into the U.S. market. Sales languished until an enterprising liquor salesman in South Carolina started promoting it as "Smirnoff White Whisky — No taste. No smell." Sales started to increase and American Vodka, after marking time during World War II, was on its way to marketing success.

The first popular Vodka-based cocktail was a combination of Vodka and ginger ale called the Moscow Mule. It was marketed with its own special copper mug, examples of which can still be found in the back shelves of liquor cabinets and flea markets of America.
Today Vodka is the dominant white spirit in the United States, helped along by its versatility as a mixer and some very clever advertising campaigns from the various producers. One of the most famous of these was the classic double entendre tag line: "Smirnoff — It leaves you breathless."

Source: Tastings.com